“We have had the priviledge of working with KAM Sports International for the last 15 years and have formed a deeply rewarding partnership with them based on mutual trust “ Sam H Ka, General Secretary, Korea FA.
“KAM Sports International are very professional in their work “ Lars Richt, Head of National Teams, Swedish FA.
"KAM Sports International are very competent and sports minded with a fine net of contacts within the international football world. “Jim Hansen, General Secretary, Danish FA.
"We can clearly attest to the high level of commitment and professionalism that the entire KAM Sports International team brings to each project “ Dan Flynn, CEO/ Secretary General, US Soccer.
Sales Promotions Using Sport And The World Cup
Are You Looking For World Cup Promotions?
Do You Want A Queue Of Red Hot Customers Wanting To Buy What You Have To Sell? Great...Because All You Have To Do Is Offer Them Something For Nothing.
Buy This Car And When England Win the World Cup and Rooney Scores In The Final It's Yours - For FREE!
If anyone is going to score in the final
it's gonna be Rooney!
So make sure you tap into what people are already thinking about. It's 100 times better than providing a 10% discount!
Get more than your fair share of customers that love sport and are looking for your products to buy, based on the get something for nothing principle! Imagine being able to offer your customers a free product if England win the World Cup? As a retailer, you can be involved in the world's biggest sporting events. Most people talk about sports every day. And most people want to buy something every day, (although they don't like to be sold to!) Because of this there's nothing more natural than combining sports with people buying! Many companies pay millions of pounds to sponsor events like the Olympics, World Cup, Champions League, Test Cricket, Rugby, Golf, Formula One - this list is endless. But let me tell you a secret. Most sponsors don't even know how to get people to buy their products through their sponsorship - simply put,
they cannot tell you if sponsorship works! In fact, it's even worse because they waste their money trying to force a 'sell' when they should be using sport to channel willing 'buyers' to their products. And even then, the best marketing is often done by those that "ambush" the official sponsors!
We saw that in the World Cup in Korea when the Red Devils fans were sponsored by the unofficial telecoms company. For you, the retailer, the media owner, the sales promotion agency... there's something that is far more effective than spending thousands of pounds on a sponsorship that quite simply cannot be proven to work. And the funny thing is that is is being used to generate millions of transactions everyday from customers!
Those customers who willingly buy from companies who don't pay a penny in any sponsorship fees! The betting industry has been transformed into an entertainment business, generating billions of pounds of profit, millions of daily transactions, without paying a penny in sponsorship fees. It uses the human brain's desire for "getting something for nothing" to generate killer "calls to action" - the trigger that makes people want to buy. Now your retail business can use the same powerful techniques as the betting industry to generate willing buyers who will choose your company. Quite simply, every sporting event has an outcome. And every bet has an outcome too. You either win or lose your bet depending on the outcome, right? Actually that's WRONG! Because there's a third way, a route less travelled, a unique selling point, call it what you will but basically it's this......... Win, Lose or GET YOUR MONEY BACK PROMOTIONS! A very innovative betting company called Paddy Power has used this to grow to a £2 billion turnover company using the type of 'money back' offer available to you! HERE'S HOW YOU CAN USE THE "THIRD WAY" TO MAKE SALES FAST! You can create massive excitement, huge media interest and gain massive market share in the lead up to the biggest sporting events in the World. Just by offering something unbeatable to the buyers looking for a deal; "Buy a Plasma Screen from us and if England wins the World Cup you get your money back!" or how about someone like Nationwide Building Society doing the following? "Get a mortgage from us - buy a house - enter the free draw - and if England wins the Final of World Cup 2010 you could get your mortgage paid off - courtesy of Nationwide!" or how about? "Buy a Hyundai car and if England win the World Cup you get your money back” Frank Keane BMW created just such a promotion for the 2007 Rugby World Cup.
Frank offered each customer who bought a BMW in July/August €10,000 cash back if Ireland won the World Cup. Toshiba offered a 66% percent discount off laptops for the 2006 World Cup. Why? There are 45 million England fans in the country! So there's your target market! They all believe England can win the World Cup, (look at the car flags at the beginning of each tournament!) So the offer is believable, doable and downright fantastic! It gives the ultimate call to action for any England supporter that's in the market for a new Plasma TV on which to watch their team play!
The buyer simply imagines England winning the World Cup and then sees his free Plasma TV. What we see, and even what we imagine, is what we believe to be true, even if it hasn't happened yet! Basic Human Psychology Studies Show Time And Time Again That Millions Of People Will Act On "Getting Something For Nothing!" That's why millions play the lottery - even though the odds are 14 million to 1! Because you know from personal experience that odds like this are no barrier to buyers, just imagine what the average buyer will do ....... When they can buy your product and they think that they have a 1 in 10 chance that they are going to get it for free! And fans of sport always believe their team or player or country will do better than the actual odds - that's why the bookies always win! So - Get Your Money Back is the killer "call to action". What's more this type of promotion is totally flexible and only limited by your imagination. You don't have to stick to the England football team.
You can use the sports calendar of major events and the public sentiment to give you a reason to engage customers every single month. In JULY it could be a promotion based on Andy Murray winning Wimbledon.
In 2011 it could be Great Britain coming third in the medal table in the 2012 Olympics!
It could be about someone winning X Factor or Strictly Come Dancing. And it's not just about people buying TV's!!
People will buy computers, cars, mobile phones, holidays even houses! Because Getting Something For Nothing is the biggest call to action you can get! How You Can Be The "Get Something For Nothing" Champions! Now all you have to know is how a promotion like this works. Let's take the TV example above. You offer this money back promotion for the World Cup 2010 in your normal advertising or special offer. (Which won't cost you anymore because you already do marketing right?!) Your customer buys a TV from you for £1000 and registers for the money back offer. We then "hedge" your refund liability (£1000) at a fixed price and for an amount proportionate to the number of customers registered.
You only pay for success! In fact you can pay a weekly fee just to cover the sales you have already made! Let's say the hedge price of England winning tournament is 17%. We ask you for £170 (17% of £1000) per registered customer. If England win the final, we pay you £1000 for each registered customer and then you refund the money to your customers. It's that simple.
But, what it gives you is a unique promotion, and one that is not based on PRICE!
And the good news is that if you pay out it's a fantastic result for you and for the customer! It's a WIN WIN promotion - the best you can get. It's not insurance either, where you have to prove everything and anything to get the money! This offer generates much greater impact than a 17% equivalent discount because the buyer is always thinking about You! It reinforces the link in the customer's mind between the you and the sport or event you choose. It enable you to gain market share from rivals and engages customers that you can sell multiple other products to! Unless you are going to be the cheapest seller of your product, then you have to have something else to offer. Something different but ideally something that has already been tried and tested! The "get something for nothing idea" has been tested as "Buy One Get One Free" 3 For The Price Of 2, and of course, by the betting industry everyday! You Don't Have To Reinvent The Wheel But You Must Use It To Get You Where You Want To Go! Tell me, how would you buy any consumer product nowadays? It's a straightforward process. You go online and info shop (read the reviews) and then you price shop (search for a bargain) or you look for a compelling offer. When anyone can look online and info shop and then price shop, it's down to the compelling offer to make the difference. And if you always compete on price, it only takes a penny difference for someone to sell at a LOWER price than you then you have lost a potential customer. (Check out Amazon to see how bookstores get to the top of the resale book market, you'll see prices such as £4.69. £4.68, £4.67 all based on being the cheapest seller). Millions of pounds are spent everyday on sports sponsorship. Don't waste your money! It's so easy to be associated with sports, which is all about Achievement! The reason people turn to the back pages of the newspapers for sport is because the back pages celebrate Human Achievement - be part of it! (The front page records Human Failures!) Get more than your fair share of customers that love sport and are looking for your products to buy, based on the get something for nothing principle! Email us today with your phone number, company name and website address and what product you want to sell more of and the retail price. Or call us for super-fast service! 01438 798541 and speak to Michael D'Arcy. How many heads would this promotion turn your way? "Buy Any Toyota Avensis And When England Win The Big One In South Africa 2010 We'll Gift You A Yaris For Free." So it would only be £1700 per Toyota Avensis sold to cover each Yaris give away. Cashback promotions for sport and entertainment including "If England Win The World Cup" are awesome marketing tools.
Sports retail promotions save you the massive financial strain of sponsoring an event but allow you to profit from it.
Find out more about marketing with "get your money back if England win". PS this idea can work with kitchens, TV's, mobile phones, selling hospitality, - whatever you sell let us know and we'll come up with the ideas. You only pay when you use them.
Some people call this type of insurance prize indemnity insurance or contest insurance or promotions insurance or promotional insurance. Call it what you will, it works! Just check out this guy who won more than 400,000 Euros at a half-time football competition
To get started today call 01438 798 541 or international + 44 1438 798 541
You can offer £10,000, £100,000, £250,000 or even a £MILLION to one lucky fan for a half-time kicking competition.
It can be;
hit the crossbar 2 out of three times from the penalty spot
hit the crossbar from the half-way line,
shoot the ball through a hole in a board or into the boot of a car
or any other event that you can think of...
Set up a half time challenge. Promote it via partners and sponsors before the event. Get tens of thousands of entries. (Brands love this). And then add massive drama to your half time events. Just like this incredible £250,000 winner of a half time promotion...
Get in touch on 01438 798 541 or international + 44 1438 798 541
